In the last 2 or 3 months, ClickDimensions have added some brilliant new features. My favourite is the ease with which you can now add dynamic personal content to an email template. In the New Drag n Drop users can set predefined conditions to sections of content, and only recipients who meet these conditions will see that content in the mail. This means that in one template you can add sections that will only appear to specific contacts and send that one template to multiple Marketing lists. Simple examples are different content for contacts that work in different industry sectors, or located in different cities. 
Sticking with improvements to New Drag n Drop Email templates, there is a new Corporate Styles setting which allows you to set up the Corporate style, then apply it to any template that you have created, ensuring consistency across you emails. The final improvement is that you can now create your email send from the Email template itself. 
If you are interested in refreshing your knowledge on ClickDimensions, contact for some refresher training or support. 
Other improvements come in Campaign Automation with the addition of the Update field action. This allows you to update any field on the Lead or Contact entity direct from a Campaign automation – no need for a workflow. Ideal for something like an onboarding or Welcome campaign where you want to flag that a recipient has already been through the automation. There are also new Campaign Automation templates to use as a starting point for your own automations and the ability to clone a Campaign automation to serve as a basis for future similar automations. 
Sending an automated email to a Contact on their birthday, a simple requirement that can be achieved with Dynamics 365 and ClickDimensions. However it is not as simple as it might first seem. 
Here we compare two different methods of achieving this, and each one has a link to a more detailed pdf you can download. 
Please call CRM Dynamics if you need any further help or advice in setting up this type of automation. 
The New Face of Dynamics 
The new face of Dynamics 365
This month saw the release of the latest version of Dynamics 365 (CRM) which will be rolled out to all existing Online customers over the coming months. 
Dynamics 365 v9 has a new user interface which provides the basis for the Unified User Interface to be rolled out in a later release. In addition there are some new features and functionality. 
Here we give you an overview of some of the key new features of this version. 
Linking to your Dynamics 365 CRM there are three main survey solutions that we work with ... 
Voice of the Customer – the free add-in that comes with D365 CRM 
Power Survey Plus from Power Objects - for $2 per user 
ClickDimensions surveys – part of the ClickDimensions package 
In this blog we give an overview of all three based on our experience. 
eMarketing techniques such as email campaigns are used to raise awareness and nurture prospects until they declare their interest by filling in a website form or as an inbound telephone call. However not many prospects do this. 
More subtle declarations of interest can be gleaned from analysis of the prospects behaviour, this is identified from a combination of email opens, email URL clicks, website visits, website page dwell time. The whole end to end visit can be scored in real time, and visits that reach a high score can be passed to sales in real time. 
To implement this real time strategy requires an integrated solution with Microsoft Dynamics CRM/365. 
With a few small changes to the Microsoft Dynamics CRM system, it can be configured to give you real insight into the sales team’s pipeline and sales effectiveness. 
A typical pipeline chart looks like a funnel: prospecting activity feeds new leads into at the top of the funnel, sales then qualify the leads and a percentage of these leads come out of the funnel as a won order. This simple chart is a visual guide to a company’s sales process. 
The process bar in the sales opportunity form of Microsoft Dynamics 365 can be configured to match your sales process, the real insight comes when you connect the pipeline chart to the process bar. 
The importance of good data quality 
Most people would agree that one of the key points, and benefits, of a Customer Relationship Management system is to be able to get good quality data out in the format you need and when you need it. 
Maybe one of your key reporting tools is managing staff goals – what are their targets and how close are they to achieving them? 
What you really want is a solution everyone is happy to use – anywhere, anytime! 
The success of any CRM project is often measured in terms of “does it meet the spec” – whatever that spec was in the first place. 
How often does the success get measured by the impact it has on those using the system? If the users it is designed to help don’t like the system they will find ways to avoid using it or double up by still using old systems alongside the new. 
CRM often has a large user base with different functionality for each group of users. They all need to be taken into consideration during the design and development of a system. 
Email marketing messages need to be read - not just delivered 
Email newsletters are still very popular and some people subscribe to many newsletters, so how do you ensure that yours gets read?  
Many senders make fundamental mistakes that could easily be avoided.  
If they do not get delivered or read it doesn’t matter how brilliant your service/product is the call to action won’t generate anything 
Is SaaS the way to go? 
Most businesses have implemented a CRM system at some time, but if this was a few years ago maybe 2017 is the time to look at changing it. 
Over the years technology advances have changed the functionality of CRM systems dramatically. Whilst you may have the “if it isn’t broken don’t fix it” mindset, do you realise how much more effective you and your team could be with a new system? 
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