Posted on 7th June 2017 at 21:16
eMarketing techniques such as email campaigns are used to raise awareness and nurture prospects until they declare their interest by filling in a website form or as an inbound telephone call. However not many prospects do this.
More subtle declarations of interest can be gleaned from analysis of the prospects behaviour, this is identified from a combination of email opens, email URL clicks, website visits, website page dwell time. The whole end to end visit can be scored in real time, and visits that reach a high score can be passed to sales in real time.
To implement this real time strategy requires an integrated solution with Microsoft Dynamics CRM/365.