Posts tagged “ClickDimensions”

 
In the last 2 or 3 months, ClickDimensions have added some brilliant new features. My favourite is the ease with which you can now add dynamic personal content to an email template. In the New Drag n Drop users can set predefined conditions to sections of content, and only recipients who meet these conditions will see that content in the mail. This means that in one template you can add sections that will only appear to specific contacts and send that one template to multiple Marketing lists. Simple examples are different content for contacts that work in different industry sectors, or located in different cities. 
 
Sticking with improvements to New Drag n Drop Email templates, there is a new Corporate Styles setting which allows you to set up the Corporate style, then apply it to any template that you have created, ensuring consistency across you emails. The final improvement is that you can now create your email send from the Email template itself. 
 
 
 
If you are interested in refreshing your knowledge on ClickDimensions, contact rachel@crm-dynamics.co.uk for some refresher training or support. 
 
 
Other improvements come in Campaign Automation with the addition of the Update field action. This allows you to update any field on the Lead or Contact entity direct from a Campaign automation – no need for a workflow. Ideal for something like an onboarding or Welcome campaign where you want to flag that a recipient has already been through the automation. There are also new Campaign Automation templates to use as a starting point for your own automations and the ability to clone a Campaign automation to serve as a basis for future similar automations. 
Linking to your Dynamics 365 CRM there are three main survey solutions that we work with ... 
Voice of the Customer – the free add-in that comes with D365 CRM 
Power Survey Plus from Power Objects - for $2 per user 
ClickDimensions surveys – part of the ClickDimensions package 
 
In this blog we give an overview of all three based on our experience. 
 
 
eMarketing techniques such as email campaigns are used to raise awareness and nurture prospects until they declare their interest by filling in a website form or as an inbound telephone call. However not many prospects do this. 
 
More subtle declarations of interest can be gleaned from analysis of the prospects behaviour, this is identified from a combination of email opens, email URL clicks, website visits, website page dwell time. The whole end to end visit can be scored in real time, and visits that reach a high score can be passed to sales in real time. 
 
To implement this real time strategy requires an integrated solution with Microsoft Dynamics CRM/365. 
Email marketing messages need to be read - not just delivered 
Email newsletters are still very popular and some people subscribe to many newsletters, so how do you ensure that yours gets read?  
 
Many senders make fundamental mistakes that could easily be avoided.  
 
If they do not get delivered or read it doesn’t matter how brilliant your service/product is the call to action won’t generate anything 
How have times changed for the salesperson? 
How many hours do we spend, on average, using social media every day? According to data from We Are Social released in Jan 2016, we spent an average of 1 hr 29 minutes using social media across all devices – with the overall time spent online at around 2 hrs 51 minutes per day.  
 
The split across the age ranges is fairly similar so using the excuse that it is just for “youngsters” simply doesn’t add up. (Source: www.clickly.co.uk – UK Social Media Stats). 
 
Are you ready? 
As the Olympics are well underway, this week’s blog takes on a sporting theme.  
 
Looking at the key components of a good marketing campaign, there are some similarities with the traditional Olympic Triathlon which consists of a swim, cycle and runLooking at the key components of a good marketing campaign, there are some similarities with the traditional Olympic Triathlon which consists of a swim, cycle and run. These can be of different lengths depending on the specific competition that you are entering. 
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