The intuitive drag and drop campaign builder allows you to set up a series of actions as part of a marketing campaign.
Campaign automation can have many different start points and does not have to begin with an email.
START AN AUTOMATION FROM AN EMAIL OR WEB FORM: Automatically launch campaign automation actions when a contact or lead submits a web form or interacts with an email.
ADD INDIVIDUALS TO AUTOMATION: Once the campaign automation is built, it can be published so that users can enroll leads and contacts in automations directly from the lead and contact screens.
RUN CAMPAIGN AUTOMATIONS ON MARKETING LISTS: Leads and contacts can be added to campaign automations in bulk by associating marketing list(s) with the automation and adding leads and contacts to those lists.
Actions that you can perform include sending emails, adding/removing participants from a marketing list, assigning users, notifying users or teams of actions, creating task activities, or triggering CRM workflows. For example completing a form on your website could trigger an introductory email to the contact, at the same time assign the new contact to a CRM user and notify that user, or create a Task for the user to call the contact. The contact's response to the email could trigger another set of actions, the possibilities are endless